[vc_row][vc_column][vc_column_text]An audience is a group of people with something in common. Finding the best audience for your offer, requires strategy. As varied as the individuals in the audience may be, they share something in common, and that is why they all congregate. A CeCe Winans concert, for example, a church service, an improv show and so on – bring people from all walks of life together for a common interest.
If you are to have any success, you need to find your best audience too. If you read much further than here, chances are, you are the right audience for this content.
Fabulous Offer, but the Audience Determines Success
[/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]If the Christian entrepreneur is to be profitable, you must position your offer to the right audience.
You can be the most talented at what you do, if you are in front of the wrong audience, you might walk away feeling like a failure; unappreciated; silly. The problem though was not your talent or your delivery – but the audience. The Bible tells us:
Matthew 7:6 “Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces.”
The wrong audience will not appreciate your treasure. It is worth the effort to figure out where those who are most likely to want what you have to offer, hang out – and have a presence there.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]World famous violinist, Lindsey Stirling, who always has sold out, packed audiences to her events, plays for free and shares her brilliant talent in a train station. No one notices her. Her talent was not the problem, her price (free) was not the problem. The audience targeted was the problem. Lindsey learned a humbling and powerful lesson that day.
Watch this Lindsey Stirling Video:
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Jesus could not do very many miracles in his hometown. As much as he wanted to minister to his people, they rejected him.
Mark 6:5 “And because of their unbelief, he couldn’t do any miracles among them except to place his hands on a few sick people and heal them.” (NLT)
Are you speaking to the RIGHT AUDIENCE?
Maybe you are experiencing this right now. Before you decide that you have failed, and pack up and move on to the next thing – consider the audience you have been trying to share with. Are you trying to fit a square peg into a round hole?
[tweet_box]”To become PROFITABLE STEWARDS, Christians need to manage what God has put under their control to a profitable outcome.” Trudy Beerman[/tweet_box]
You may need to change your audience to become finally profitable. HOW? Well, there truly is an art to that, a conversation for another day. However, a quick starting the point is, if YOU liked it, then you are part of the target audience for the thing you offer. Why do YOU like it? Why would you buy it? What problem does it solve in your life? Answer those questions and you are well on your way to narrowing down to the ideal audience for your offer.
If you think you need further help, schedule a free 30-minute consultation with me. If this is a mutual fit and I can be a value enhancer to your life or business, then we can discuss a continued relationship.
While independently, the content I create may appeal to different audiences based on the topic discussed, for the most part, the audience I target is Christian income earners who intend to become profitable stewards (managers) of what God has put under their control.