Alternatives to REACHology(TM) Authority Building for Experts 45+

Compare visibility approaches — from DIY tools to true authority systems

Neutral comparison

Alternatives to Dr. Beerman’s Authority Stack, REACHology(TM) System

Not all visibility paths aim for the same outcome. Below is a neutral, side‑by‑side look at common options: DIY TV platforms, traditional brand/PR services, and PSI TV’s authority‑first system that includes a brand TV channel as one of several credibility assets.

CategoryDIY TV Platforms
(e.g., TVStartup, Tappla)
Brand Coaches / PR
(e.g., Claire Bahn, Inna Kuts)
Dr. Beerman’s REACHology(TM) System
Primary goalLaunch a streaming app or channel. Elevate personal image and secure media exposure, excluding owning the authority platform of a branded TV channel.Build recognized authority across Google and AI results with owned assets and consistent distribution on TV media (Roku, Apple TV, Amazon Fire TV)
Who does the workYou configure out all the integration elements and maintain the channel.You create content; the firm guides and pitches.PSI TV builds the infrastructure, provides AI tools, sets the roadmap, and adds accountability; your VA can be looped in. AI content generation tools are available.
Core deliverablesApp templates, CMS, feeds; you supply video hosting.Messaging, positioning, media outreach, content coaching.REACHology™ Score audit → authority roadmap → authority pages, YouTube setup, brand TV channel, book plan, and platform build‑out.
Distribution & controlPlatform‑dependent; limited SEO benefit.Dependent on editors and algorithms.Owned ecosystem across web, YouTube, LinkedIn, and OTT; you control schedule and archive.
SEO / AI discoverabilityWeak by default; video hosts carry most weight.Moderate; varies by placements and site authority.High; roadmap targets ranking authority pages and structured signals that AI and search engines parse.
Content creation flowYou ideate, script, edit, and upload.You ideate and create; guided by strategy.You create the content; PSI TV supplies AI tools, prompts, and templates plus weekly accountability.
Accountability / trackingTypically none beyond tech support.Check‑ins vary by firm.Measured progress via REACHology™ Score re‑checks and milestone tracking.
Flagship credibility assetTV channel presence.Press features, brand kit, social presence.Authority stack: book authorship plan, authority pages, signature interviews, and a brand TV channel.
Ideal fitHands‑on creators with time and technical skills.Executives seeking PR and image refinement.Experts 45+ ready to become celebrity CEOs, who want sustained visibility and a  done‑with‑you path to recognized authority.

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